Tuesday, January 27, 2009

Jiffy Lube(R) Seeks to Raise $1.5 Million for American Heart Association's Go Red For Women(TM) Movement

/PRNewswire/ -- Jiffy Lube today announces the launch of the second year of its nationwide campaign to support the American Heart Association's Go Red For Women(TM) movement. Starting January 28, more than 85 percent of Jiffy Lube locations across the U.S. will participate in the Jiffy Lube Maintenance Partners for Life campaign, which emphasizes the importance of maintaining a healthy heart and a healthy vehicle. Jiffy Lube seeks to raise $1.5 million to help fight heart disease, which would exceed last year's total of $1,034,757. One hundred percent of the funds will benefit Go Red For Women initiatives.

Prevalence of Heart Disease

Nearly 2,400 Americans die of cardiovascular disease each day -- an average of one death every 37 seconds. In fact, heart disease is the nation's number one killer of women and men. Despite more women dying of heart disease than the next five causes of death combined, only 21 percent of women view heart disease as their greatest health threat.

"We're very excited to continue our partnership with the American Heart Association's Go Red For Women movement, which has made such a positive impact in the fight against heart disease," said Rick Altizer, president of Jiffy Lube International. "We were so blown away by the positive response and overwhelming support from our system and customers alike. We look forward to a long and rewarding relationship with the AHA."

Making Contributions

Between January 28 and March 16, customers at participating service centers can support this cause with a donation of $3. In return, donors will receive a Jiffy Lube Maintenance Partners for Life savings book containing heart-healthy recipes, as well as $100 in savings from Jiffy Lube, Perfumania and Yankee Candle. Funds will be donated to local American Heart Association chapters in the communities in which they are raised. In addition, for each Jiffy Lube Gift Card(SM) purchased during the campaign, both online or at participating service centers, Jiffy Lube will donate $1 to Go Red For Women.

Healthy Hearts & Healthy Vehicles

Jiffy Lube Maintenance Partners for Life leverages the strong parallels between properly maintaining both heart health and vehicle health, and educates people on smart preventive maintenance of their bodies and vehicles. Maintaining a healthy heart and healthy vehicle is a matter of choice; the right choices can turn into life-saving actions. Regular visits to the doctor, along with a proper diet and exercise regime help keep both the body and heart healthy. Likewise, following the vehicle manufacturer's recommended maintenance schedule can help keep a vehicle running properly. Simple choices can provide long-term benefits; to learn about choices that can benefit your heart health, visit www.GoRedForWomen.org.

"Jiffy Lube has demonstrated extraordinary dedication to the fight against heart disease," said David Josserand, American Heart Association Board Chairman. "Its Maintenance Partners for Life campaign touches many lives by raising awareness and much-needed funds across the nation. We're extremely grateful for the contributions Jiffy Lube has made to this cause and we look forward to working collectively to reach our Go Red For Women goals."

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