Tuesday, March 16, 2010

Publix Pharmacies Launch Free Metformin for Type II Diabetes Patients as New Diabetes Program Debuts

(BUSINESS WIRE)--Today Publix Pharmacies launched the first phase of a new diabetes management system. The program is a multi-faceted program established to assist customers and associates living with diabetes in managing their medication, compliance, monitoring, education, nutrition and exercise. In its first phase, this one-of-a-kind program offers diabetic patients free medication, online resources and the benefit of knowledgeable pharmacists. At the core of the program is the free generic immediate-release metformin (500 mg, 850 mg or 1,000 mg) — the generic form of the drug Glucophage.

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“As both a supermarket and pharmacy, Publix is the ideal setting in which to promote healthy living,” said Maria Brous, Publix media and community relations director. “We are uniquely positioned to educate our customers and associates on the nutritional aspects of living with diabetes. As a grocer of choice for so many, we saw an opportunity to better serve the health and maintain the wellness of those leaning to live with and manage their diabetes.”

In addition to receiving their metformin for free, Publix Pharmacy customers will have all their maintenance medications enrolled into the Auto Refill program. This will ensure all prescriptions are refilled when due. A reminder call, to the telephone number on file, will be placed to customers when prescriptions are ready for pick-up.

A robust online library of diabetes-related content, including educational articles, interactive tools for risk assessments, quizzes, podcasts and videos will be available at www.publix.com/diabetes. Customers are also encouraged to sign-up and receive a monthly e-newsletter, which will contain additional diabetes-related articles, a featured recipe of the month and special offers from Publix and Publix Pharmacy. Included in the program is a voucher for a free Publix brand glucose meter.

Publix is privately owned and operated by its 141,000 employees, with 2009 sales of $24.3 billion. Currently Publix has 1,012 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The company has been named one of Fortune’s “100 Best Companies to Work For in America” for 13 consecutive years. In addition, Publix’s dedication to superior quality and customer service is recognized as tops in the grocery business, most recently by an American Customer Satisfaction Index survey.

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