Wednesday, October 13, 2010

Radio Disney AM 590 and Blue Cross and Blue Shield of Georgia Challenge Georgia's Students to 'Get Active Get Fit!'

/PRNewswire/ -- Radio Disney AM 590 teams with Blue Cross and Blue Shield of Georgia (BCBSGA) to promote childhood health and wellness through the "Get Active Get Fit!" School Challenge. The program, hosted by Radio Disney, will be implemented in 150 elementary schools in 127 districts beginning Oct. 4 through Nov. 27, furthering a commitment to encourage a healthy and active lifestyle among 85,770 of Georgia's school-age children.

Designed to motivate kids and families to achieve fitness together by engaging in fun activities, the Blue Cross and Blue Shield of Georgia "Get Active Get Fit!" School Challenge will award Radio Disney Dance Parties in Georgia to the top 20 schools with the highest percentage of participation. Superintendents registered their schools for the challenge and the chance to win new gym equipment (valued at $500) for a school in their district.

"According to CDC reports, Georgia has one of the nation's highest incidences of childhood obesity," said Dr. McCormack, Medical Director for BCBSGA. "Initiatives like 'Get Active Get Fit' are the change agent needed to get Georgia's children more active and engaged in physical fitness."

This challenge comes in advance of the implementation of House Bill 229, passed by the state legislature last year, which does not require body mass index testing of students, but does require physical education teachers in the 2011-2012 school year to test students in first through 12th grades in the areas of endurance, strength and flexibility, as well as take students' weight and height measurements for awareness.

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