Monday, October 27, 2008

How Well Do You Know Your Pharmacist?

(NAPSI)-Have you ever had a question about cold, sinus or allergy medicines in front of or behind the pharmacy counter, but weren't sure if you should ask your pharmacist? Or, have you ever wondered what goes on behind the pharmacy counter? According to a recent survey, when it comes to their pharmacist, consumers are definitely not "in the know."

Unlocking The Mystery Of Behind-the-Counter

The truth is that pharmacists are trusted advisors on your healthcare team who have the expertise and training to help people who have questions access the medicine that is right for them. Many times, pharmacists can be the first point-of-contact for patients with health inquiries and they work hard every day to help people with their healthcare questions.

"Especially with cold and flu season rapidly approaching, it's important for people to know that, if they have questions, pharmacists can provide helpful information about medicines located in front of or behind-the-counter that are available without a prescription," says Kristen Binaso, RPh, CCP, FASCP, of the American Pharmacists Association.

To help highlight the importance of pharmacists, the APhA is teaming with comedian Brad Sherwood, best-known as a cast member of the Emmy-nominated TV show "Whose Line Is It Anyway?",* to launch the Behind-the-Counter Encounters campaign. This educational campaign aims to raise awareness about the role of your local pharmacist.

Sherwood stars with pharmacists in a series of online videos that portray a "day in the life" of a pharmacist. The APhA and Sherwood encourage people to visit www.BTCcenter.com to view the videos and to learn more about the campaign. The campaign was created with support from McNeil Consumer Healthcare, a division of McNEIL-PPC, Inc.

*Property of the following: Warner Brothers, Television and ABC Family.

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